The Herberger Theater Center is launching a special campaign to raise funds essential to not only raising the curtain again for live performances in Phoenix, but to supporting the continuation of the Theater’s unique outreach programs for low-income children and teens across the Valley.
In this multi-year campaign, the Herberger Theater aims to grow its donor base to 1,000 active donors over a 1,000-day period through its “1,000 Friends in 1,000 Days” challenge. The campaign will run from May 26, 2021 to February 20, 2024 and funds will be dedicated to nourishing the theater as it recovers from massive financial loss experienced during the COVID-19 pandemic.
Between performance cancellations and stage closures, the pandemic’s effect on the Herberger Theater community has been staggering. From March through November 2020, the Herberger Theater lost 90% of its earned revenue.
Despite these losses, the Herberger Theater worked to find imaginative solutions to safely raise the curtain again, including its outdoor stage, The Pavilion. With new creative plans in place, the Herberger Theater is turning to avid supporters of the performing arts to help it recover from the pandemic and return to bringing life and culture back to the Phoenix community.
Through performances and outreach programs, the Herberger Theater is dedicated to bringing people together, inspiring imagination, and fostering important conversations.
For more information about the 1000-day fundraising campaign, visit HerbergerTheater.org/donate-now/
Questions may be directed to Laurene Austin at 602-254-7399 x105 or 1000Challenge@herbergertheater.org.
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